MODCo

2006 FALL CAMPAIGN- PHOTOGRAPHED BY GLEN LUCHFORD

Well, no one here at MODCo was surprised when the folks at Nina Ricci called to ask if we could work our magic on their venerable brand. Once again we were given the challenge of breathing new life into a brand with a long history and some tough preconceived

notions to overcome. For this job we selected photographer Glenn Luchford to shoot the campaign, bringing Nina Ricci’s traditions of romantic imagery into the modern world, and of coarse adding a wee bit of edge for good measure