MODCo Creative Portfolio

Let’s just admit it, we all love to dislike the French, but they do sooo many things right, like this fancy soap line from Paris. Problem was, the brand image wasn’t as fancy as the actual product. So super-smart-gal-about-town Jennifer Creel turned to her friends at MODCo to make sure the carpet matched the drapes, so to speak. When her family decided to import this brand to the American market, they knew it had to present the

appropriate prestige to rub elbows with the big boys at Bergdorf Goodman – where they were making their American debut. So we repackaged the whole line, giving them brand consistency, shelf presence and a pretty snazzy logo to boot. Classical, with a twist. And isn’t everything better with a twist?

MODCo	BRAND RE-LAUNCH/PACKAGE DESIGN 1 2
About Portfolio Asara Carolina Hererra Century 21 Circa Jane Iredale Kim Kardashian L'atelier Du Savon Loquita Modern Bank Nina Ricci Paco Rabanne Power by 50 Premise Rescue Beauty Lounge Theory Thompson Hotels Tory Burch VARIOUS LOGOS Victoria's Secret Beauty Contact
	Let’s just admit it, we all love to dislike the French, but they do sooo many things right, like this fancy soap line from Paris. Problem was, the brand image wasn’t as fancy as the actual product. So super-smart-gal-about-town Jennifer Creel turned to her friends at MODCo to make sure the carpet matched the drapes, so to speak. When her family decided to import this brand to the American market, they knew it had to present the appropriate prestige to rub elbows with the big boys at Bergdorf Goodman – where they were making their American debut. So we repackaged the whole line, giving them brand consistency, shelf presence and a pretty snazzy logo to boot. Classical, with a twist. And isn’t everything better with a twist?