MODCo |
2006 FALL ART DIRECTION/DESIGN PHOTOGRAPHED BY DANIEL GABBAY
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The folks at Puig asked us to create a new concept for a contemporary clothing brand under the Paco Rabanne name. We worked with famed designer Patrick Robinson to define every possible element of the brand — from advertising, product array, logo, brand icon development and textile design to overseeing concepts for retail location architecture, we did it all. And don’t forget the catchy commercial and investor video presentations we put together - you coulda’ sold tickets to them things. |