MODCo

PRODUCT LAUNCH/PACKAGE DESIGN

When launching their first large home fragrance and body-line in over 5 years, who do you think Victoria’s Secret would turn to? Yep, that’s right, your old friends at MODCo. We were given the task of developing this product line, “soup to nuts” as they say. We

worked with the good folks at Vicky’s to come up with the concept, the name, the story for each fragrance and all the packaging and packaging guidelines for this product line that features over 250 SKU’s. Sassy.