MODCo Creative Portfolio

The challenge for MODCo was to create an ad campaign for her new fragrance that would bring out the genuine personality of Kim, to update and provide a vision that would lay the groundwork for a larger future for her brand and to ensure that what we presented was true fashion and not too commercial and of course to make her look as flawlessly beautiful as she is. Oh and under budget and on time blah blah blah. We chose to play up

this voluptuous beauty's old school hollywood glamour and of course tip our hats to her pinup girl assets in a wholesome but sexy way. Then we brought in Miles Aldridge, a fairly glamorous man himself, to give it a wee bit o edge. We think they both did a fabulous job, and we don't use that word lightly. And turns out, we think MODCo did a pretty good job ourselves.

MODCo	FRAGRANCE LAUNCH/ 2010 CAMPAIGN- PHOTOGRAPHED BY MILES ALDRIDGE 1 2
About Portfolio Asara Carolina Hererra Century 21 Circa Jane Iredale Kim Kardashian L'atelier Du Savon Loquita Modern Bank Nina Ricci Paco Rabanne Power by 50 Premise Rescue Beauty Lounge Theory Thompson Hotels Tory Burch VARIOUS LOGOS Victoria's Secret Beauty Contact
	The challenge for MODCo was to create an ad campaign for her new fragrance that would bring out the genuine personality of Kim, to update and provide a vision that would lay the groundwork for a larger future for her brand and to ensure that what we presented was true fashion and not too commercial and of course to make her look as flawlessly beautiful as she is. Oh and under budget and on time blah blah blah. We chose to play up this voluptuous beauty's old school hollywood glamour and of course tip our hats to her pinup girl assets in a wholesome but sexy way. Then we brought in Miles Aldridge, a fairly glamorous man himself, to give it a wee bit o edge. We think they both did a fabulous job, and we don't use that word lightly. And turns out, we think MODCo did a pretty good job ourselves.