MODCo Creative Portfolio

This client came to us with two concerns. 1. They were not aware that they are one of New York’s most influential fashion players. In fact, they weren’t convinced they were a legitimate fashion brand at all. But we said, “Heck, you can’t swing a dead cat by the tail in Century 21 without hitting every top designer known to man, that’s fashion, Baby!” 2. They had a slogan they liked but didn’t know how to bring it to life, “Fashion Worth Fighting For.” So with visions of half crazed Fashionistas pummeling each other as they grapple for dominance in their own personal Mecca, dancing in our heads we came up

with the perfect ad campaign to deliver the goods. We call it Fashion Guernica. And it is just that. You’ll have to see it to appreciate its full impact, but that won’t be hard. It’s everywhere, running now in newspapers and magazines in the New York metropolitan area and much to our delight, on all the Century 21 trucks bringing those fancy goods into their stores, as well as some impressive busses traversing our fair city. So welcome to New York, now go shopping!

MODCo	2009 CAMPAIGN- PHOTOGRAPHED BY MUNETAKA TOKUYAMA 1 2 3 4 5 6 7
About Portfolio Asara Carolina Hererra Century 21 Circa Jane Iredale Kim Kardashian L'atelier Du Savon Loquita Modern Bank Nina Ricci Paco Rabanne Power by 50 Premise Rescue Beauty Lounge Theory Thompson Hotels Tory Burch VARIOUS LOGOS Victoria's Secret Beauty Contact
	This client came to us with two concerns. 1. They were not aware that they are one of New York’s most influential fashion players. In fact, they weren’t convinced they were a legitimate fashion brand at all. But we said, “Heck, you can’t swing a dead cat by the tail in Century 21 without hitting every top designer known to man, that’s fashion, Baby!” 2. They had a slogan they liked but didn’t know how to bring it to life, “Fashion Worth Fighting For.” So with visions of half crazed Fashionistas pummeling each other as they grapple for dominance in their own personal Mecca, dancing in our heads we came up with the perfect ad campaign to deliver the goods. We call it Fashion Guernica. And it is just that. You’ll have to see it to appreciate its full impact, but that won’t be hard. It’s everywhere, running now in newspapers and magazines in the New York metropolitan area and much to our delight, on all the Century 21 trucks bringing those fancy goods into their stores, as well as some impressive busses traversing our fair city. So welcome to New York, now go shopping!