We were given the challenge of breathing new life into a brand with a long history and some tough preconceived notions to overcome. With a limited budget MODCo was challenged with creating a campaign that communicated the brand’s unique point of view in over 150 countries worldwide.

We selected photographer Glen Luchford to shoot the campaign, bringing Nina Ricci’s tradition of romantic imagery into the modern world, and of course adding a wee bit of edge for good measure.

Provided the brand with a reinvigorated image and defined personality in the marketplace. Four seasonal campaigns were successfully executed that resonated with their global audience.