09.21.2012
Congratulations to C. Wonder!
Last Friday, just under a year after the opening of their first store in Soho, our creative client C. Wonder opened a dazzling flagship location in Columbus Circle. We can't wait to get our hands on some more of the shop's colorful housewares and accessories. Rumors of life-sized multicolor-striped zebras and six-foot logo teddy bears have us all excited! Founder J. Christopher Burch mentioned to WWD that they've decided to take "a much more fun approach to the world of C. Wonder." We will definitely be making a trip over to the "disco room" today, and so should you! Check out WWD for more pictures of the new Flagship store.
09.19.2012
Spotlight on DV
We couldn’t be happier for our friend and colleague Lisa Immordino Vreeland, whose film Diana Vreeland The Eye Has to Travel premiered at the MoMA during fashion week, garnering some well-deserved critical acclaim. What better time to glean inspiration from the woman whose singular vision and innovative approach to style has yet to be surpassed? With the spotlight shining brightly on DV, writers, editors and other fashion personalities who knew her are sharing their anecdotes and impressions. Check out TheBusinessOfFashion.com for Colin McDowell’s witty and insightful column on the fashion maven.
08.03.2012
Women on Top
So nice to see our client and very good friend Stefano Natella (research Guru at Credit Suisse) supporting such important and enlightening work. We've been saying this all along, but nice to see such smart people agreeing with us! Bravo Stefano!!!
07.13.2012
This Just In
There are few people in the world that have the confidence to go after what they want. MODCo’s own boss lady is a prime example of the intelligence and guts you need to succeed in the competitive—and male-dominated—business world. So, clearly we’re excited that once again she was recognized for her skills. Check out this fantastic article on Sara at Forbes.com
06.20.2012
Stella Snags Tisci's New Givenchy Campaign
Since Riccardo Tisci was appointed Givenchy's creative director, I've yet to be disappointed. In fact, I was almost brought to tears when browsing Style.com, looking through at least two spectacular couture collections. The Fall '13 ad campaign featuring Stella Tennant, styled by Carine Roitfeld and photographed by Mert and Marcus (does it get cooler than that?), proves the genius isn't going anywhere. Inspired by French rave culture for this campaign, Tisci consistently executes his vision clearly and brilliantly with each collection launch. — Daniela
05.09.2012
Say It Loud, Say It Proud
Today marks a historical landmark of epic proportions. Obama is officially the first sitting president EVER to back same-sex marriage, saying in an interview with ABC's "Good Morning America, "At a certain point, I have just concluded that, for me personally, it is important for me to affirm that I think same-sex couples should be able to get married." The bar has been set, folks. Let's not forget this monumental day, and let's continue to evolve as a people and country that defines itself by freedom.
04.18.2012
Words to the wise
It's so very exciting that a Pulitzer Prize was awarded to not one, but two digital publications this week — but before we get too excited, it appears our need for immediate gratification has weakened our interest in reading, or worse yet, writing good fiction or long form editorial. Strangely, there was no award given for fiction! Shame on all of us for failing to revere the written word as something to be lovingly protected even as we speed through our tech-y universe. Or to put it in the sadly succinct phrase more common to our times, :(.
01.18.2012
True Religion Goes Live
One of our most exciting and ambitious projects over the past few months was to develop a new marketing campaign, website and e-Commerce platform for True Religion Jeans. The iconic denim label had a couple of goals in mind: Focus the strategy and creative around the brand's essence, with its distinctly American voice, all within a ticking time-frame. Today WWD pays tribute to the success of both the campaign and the business, applauding the company's impressive growth in the midst of recession, and the fantastic new creative that we're proud to have helmed. From the article:
"True Religion will speak with a markedly American accent as it fans out over the globe. Its new marketing campaign, which includes the relaunch today of its Web site at truereligionbrandjeans.com, is built on four distinctly American personalities — The Bohemian, The Wanderer, The Maverick and, for men’s, The Rebel, portrayed by Tallulah Morton, Alicia Rountree, Julia Dunstall and Brad Kroenig, respectively, in photos by Alexi Lubomirski. Its home page will be headlined “The True American” and each component of the line, still dominated by jeans and denim sportswear, will fit into one of the four archetypes. Otherwise black and white, the imagery features subtle spot coloring, as one might expect, in red, white and blue.
"ModCo Creative, the firm’s new agency, handled the multiplatform marketing campaign, which includes streamlined browsing and navigational features on the Web site and, next month, an inaugural foray into digital advertising with nytimes.com."
Check out the full story here.
01.11.2012
Wedding Fever
Vera Wang's latest campaign has been garnering all sorts of glowing reviews since it dropped, but we were especially pleased to see it mentioned by The Huffington Post this morning. To quote the story, "January isn't really marrying season, nor are there any major weddings, royal or otherwise, coming down the pike. Yet we are totally in a wedding kind of mood from Vera Wang's latest campaign." (The beautiful photos, shot by Carter Smith and featuring Shu Pei, have us feeling the same way.) Nothing excites us more than seeing our favorite clients in the press! Check out the full article here.
12.16.2011
Fit to Print
We were delighted when we opened this Thursday’s Wall Street Journal and found a lengthy article about one of our favorite clients. Vera Wang has once again proven herself the chameleon, branching out from her lauded bridal designs to delve further into the world of ready-to-wear. She will be launching a line of rental tuxedos for Men’s Wearhouse and a line for teens called “Princess.” MODCo loves seeing the growing sucess of our clients, click here to read the full article.
10.20.2011
Breaking Tradition
Vera Wang proves once again that she is anything but boring. Just this week, she shocked the bridal fashion world by sending black, yes black, wedding dresses down the runway. Models were styled more like vampires than blushing brides, with center parts and ghostly pale skin, and dresses were of only two hues – black and nude. If this becomes a new trend, will it still be a faux pas to wear white to a wedding? Read more about the collection here.
10.19.2011
And the award goes to...
This past weekend proved to be a pivotal one for one of MODCo's favorites, Lisa Immordino Vreeland and her film, Diana Vreeland: The Eye Has to Travel. Immordino Vreeland, a first time director, snagged a highly coveted Silver Hugo award — the first of many, we're sure of it! Read what the critics have to say and be sure to check out the website, and MODCo joint, DianaVreeland.com