ASSIGNMENT: BRAND CREATION
The family of Diana Vreeland approached us to help define a path to bring the tremendous legacy of the iconic fashion matriarch into the 21st century - and to do it in six weeks. MODCo jumped in and created and launched a logo and identity system that set the foundation for a broader brand and business extensions. We also architected, designed, developed and launched a state of the art interactive online platform and social community to display and syndicate content from the world of Diana Vreeland - to engage audiences online and set the foundation for future eCommerce growth. Visit http://dianavreeland.com/
GOALS & CHALLENGES
We worked in conjunction with the Diana Vreeland family to deeply understand the mood and message they wanted to communicate. In six weeks we designed a brand system and proprietary digital stage to display and syndicate her legacy allowing for immediate growth into an online community and e-commerce platform.
RESULTS
We created an iconic online experience that makes it easy to engage with the world of Diana Vreeland – a fully interactive online and social community that allows for growth as product concepts and extensions expand the Diana Vreeland brand into the future.