Vera Wang

Brand Extension

That’s right - fashion’s bionic woman whose universe extends from pure luxury designer for fashion's most discerning, to sassy fragrances for teens and everything in between, the lady that made us all long for a wedding dress even if we hate a wedding, called on the good folks at MODCo to grab hold of the brand message for her ever expanding empire to make sure it was all unmistakably VERA. To that invitation, we RSVP’d — youbetterfrigginbelieveit we’ll be there! For the past 4 years MODCo has been providing a consistent communications platform for each and every license in the brand's portfolio, all the while protecting the parent company’s luxury appeal. We have a pretty good feeling this relationship is going to last.