When the good people at True Religion said, "Hey, MODCo, wanna team up to re-position our brand?" We said, “Is Andre Leon Talley tall?” Immediately, we honed in on the brand’s key differentiator, their authentic American roots. We shot an Americana-inspired ad campaign as well as a trinity of web videos to bring the brand’s core personality traits to life. Ensuring that online placements not only reached the target audience, but also aligned with contextually relevant content, our kick-ass media team both increased engagement and tracked every click behavior and conversion to sale. And that, as they say, is how it’s done.