Sure, this project was a wee bit outside of MODCo’s typical milieu, but when a group of successful entrepreneurs approached us to help define a brand identity, language and platform to launch a new beverage business that offers some unique homeopathic benefits, we were too jazzed about the opportunity to care. We had less than 3 months to create an entire branded business system - and to bring it to life! True to form, we kicked it into high gear and created a sexy (and ownable) brand identity system, from logo to product design, to packaging and corporate materials. Did we mention that we also built and launched an e-commerce enabled website with exclusive high-energy fashion branded video? Well, we did.