We’ve said it before and we’ll say it again: MODCo knows luxury. How else can you explain our ultra fancy – and might we add, extremely successful – collaboration with Chicago-based fine jeweler, Sidney Garber? Mr. Garber’s daughter, Brooke, came to us looking to modernize and, shall we say, dial up the cool factor of Sidney Garber’s brand image for today’s fine jewelry consumer, while maintaining its reputation as one of the most venerated American luxury brands. Think Rihanna meets Kate Middleton. Every facet of this project embraced Sidney Garber’s unique duality. Leave it to MODCo to bring diamond earrings back to nature in a fierce and unexpected ad campaign - we’re talking topaz on tree bark, and gold bangles on graphite. Did we mention we also revamped their website? Well we did!