Sure, we at MODCo pride ourselves on being über-nerds, but that doesn’t mean we are immune to the charms of pop culture celebs. So, when Lighthouse Beauty approached us with the unique opportunity to create iconic branding and imagery for the launch of three high profile celebrity fragrances, it set even our sometimes-highbrow hearts aflutter. When we say high profile celebrities, we mean Kim Kardashian, 50 Cent and Khloe + Lamar--doesn’t get much bigger than that. We came armed with our luxury fashion sensibility and our keen strategic minds, and developed three kick-ass creative concepts, which encapsulated the personality of each celebrity. We would go on to reveal that we knocked this project out of the park, but the sales figures say it for us.