As jewelry lovers, both fashion and fine, we at MODCo were familiar with the LAGOS name long before they tapped us to lead their multi-channel F/W 2014 advertising campaign. In true MODCo form, we took a strategic approach to building a successful campaign with some serious staying power, starting with an elevated and empowering new tagline, "MY LAGOS MY WAY." Chosen by the LAGOS team to bring their iconic Caviar collection to life, this tagline addressed the consumer's confidence and individuality, as well as the collection's versatility - all in one fell swoop! To accompany this new messaging, MODCo enlisted fashion photographer, Sharif Hamza, to shoot an elegantly understated campaign, which launched on September 15th, 2014, across print, OOH, web and social channels. Oh, and did we forget to mention the campaign video we created for digital? Yeah, we did that.