Joe Fresh

Branding & Creative

MODCo was tapped by iconic Canadian retailer, Joe Fresh, to refresh their visual identity, from word mark to logo, and to serve as their in-house out-of-house creative team. That's right, we at MODCo were hand-picked to do what we do best, to lead creative strategy and execution of all advertising efforts across the Apparel, General Merchandise and Beauty channels of this rapidly growing business.

Talk about a juggling act! Working in tandem with the good folks at Joe Fresh (and some decidedly lofty expectations), MODCo continues to crank out creative that is both accessible and aspirational, season after season.

Models: Karlie Kloss & Henrik Fallenius
Photographer: Steven Sebring
Stylist: George Cortina

Joe Fresh - Spring 2015
Joe Fresh - Spring 2015 Joe Fresh - Spring 2015

Joe Fresh

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