If true titans in the world of “Bridal” existed, then surely Vera Wang and David’s Bridal would be at the very top of the mountain. So, when these two brands teamed up to create a unique partnership that would offer unthinkable – truly affordable, truly designer wedding dresses – they needed someone to develop equally unique branding. When companies are this strong, and the product is this good, the branding better be invincible. Tasked with developing a full suite of materials that were exclusive to the new brand, as well as representative of the designer and relatable to the target consumer, MODCo had to rise to the occasion. With a spanking new logo design, brand book, advertising campaign and everything in between, White launched atop a pinnacle of critical and public acclaim.