Dark Horse

Brand Creation

If you thought Loquita was MODCo’s only internal brand creation project, well then allow us to introduce you to Dark Horse, an ultra sporty (and ultra smart) collection of polo gear. Think white jeans, sleek vests, second-skin jackets and puffers…for ladies AND gentlemen. That’s right, we’ve branched out of lifestyle and into a field (quite literally) that our own Boss Lady knows and loves more than most. In addition to flexing our design muscle and polo savvy, Dark Horse is an arena through which we are able to continually experiment in marketing and web/ecommerce development. What’s more, it’s a pretty great opportunity to outfit some of the world’s most talented athletes. Winning.