A discreet, highly professional but relatively unknown service came to MODCo for help with a very real problem. Although they were offering a true luxury service — buying the world’s most exclusive jewels from the world’s most affluent people — their brand’s image did not come close to matching the level of service they provide. Furthermore, they had a limited media spend and a complicated message to communicate. It was imperative that we communicated that they were a buyer of jewelry, not a seller, in a legitimate luxury voice, on a limited budget and with powerful impact. So that’s just what we did. We developed stunning campaign imagery as well as a custom formula and methodology to drive better visibility for the brand. Within six short months of these ads hitting the books, Circa’s revenues more than doubled.