When meeting the officers of MODCo, some are surprised to find out that a bunch of tattooed gear heads land such luxury brand assignments, including this job as agency of record for internationally renowned fashion house Carolina Herrera. With our fanatical attention to detail, our neurotic need to make women look flawlessly beautiful, and the über-fancy suggestion that we bring in the dashing Miles Aldridge to shoot the campaign, Herrera thought we were the perfect fit. MODCo created the international advertising campaigns for Carolina Herrera’s bridal, ready-to-wear and eyewear lines, each aimed at updating the brand's image to attract a more youthful customer base while preserving their core consumer.