The team at Vera Wang called upon us, their trusty MODCo cohorts, to build and execute a creative concept for Be Jeweled, the latest addition to the Vera Wang fragrance family. With the intention of capturing a rather narrow audience (females in their early twenties), MODCo designed and released a targeted campaign that captured the energy and excitement of the ultimate “girls' night out.” Comprised of print, digital, broadcast and in-store media, our creative work successfully conveyed a sense of glamour, fun and youthful pizazz. Since the launch of Be Jeweled in April 2013, MODCo was tapped again to handle the creative for Be Jeweled Rouge, which launched for Holiday 2013.