CIRCA

When a super snazzy client who handles gazillions of dollars worth of fabulous (and we don’t use that word lightly) jewels every day says to you, “Hey, how can you improve my branding?” We say, “baby we’d love to brand your family jewels.” I mean, 30-karat diamond rings and MODCo were just born to rub up against each other. So that’s just what we did. We gave this very smart and more than a little conservative client a fashion face lift to attract a more luxury savvy audience and establish them as THE go to place to sell your fine jewelry. These ads hit the books on May 1
and we’re feeling lucky.

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