02.21.2013
Vera on Vera
MODCo client and designer extraordinaire Vera Wang, gave an in-depth and candid interview at the 92nd Street Y last night, covering a range of topics in both her personal and professional life. Vera was witty, poised and unassuming as she spoke on her marriage, the financial details of her company, and whether her bridal business could ever capture a repeat customer (“…if they divorce in your dress, they never want to see you again.”) In business now for 33-years, she spoke also about some of the exciting things on the horizon — namely expanding her reach in the Asian markets. WWD has a great article on the event today, click here to read more.
02.19.2013
Bigger and Better
In their most extensive campaign since 2007, Lane Bryant has enlisted MODCo to revamp the image of plus-size clothing, and it looks fabulous, if we do say so ourselves. It was time for a rebrand, and as MODCo's own boss lady, Sara, is quoted by The New York Times: "Previous photo shoots were more studio-and product-focused... we are much more women-focused and are trying to create a personality for the brand, to celebrate the customer." Apparently the press is as excited as we are, there has already been a ton of buzz.
The campaign exudes confidence and a dynamic, modern lifestyle — shot by MODCo favorite Alexi Lubomirski and starring notable spokesmodels Candice Huffine, Robyn Lawley and Marquita Pring. The rebrand includes a fresh new logo, revamped online presence, and print and digital campaigns for both Lane Bryant's ready-to-wear and intimate apparel line, Cacique.
02.15.2013
Public School Head to Toe
Flipping through WWD the other day, Public School's Fall 2013 collection presentation stuck out among all the others. Created by Public School founders/designers Dao-Yi Chow and Maxwell Osborne, the collection featured strong masculine silhouettes with a wide-range of textures. Chow recently finished the inaugural CFDA fashion incubator, a two-year prep program, and has now debuted two collections in NYC. This is probably the one and only time I can say I wish I had a school uniform and it was all Public School. — Chad
02.13.2013
Into the Woods
March books are out so that means our Spring 2013 campaign for Vera Wang is in full effect. This season we decided to create a lush setting of wild greenery — with the help of scenic genius Marla Weinhoff — and take you deep into the woods. The backdrop created the perfect canvas for Vera's Bridal and Ready-To-Wear collections, evoking both the romance and the danger of an enchanted forest. Shu Pei returns as the face of the collections, and this season she is joined in some images by male model David Chiang for a series of romantic shots, all photographed by our dear friend, Carter Smith. So what do you think? Going green never looked so good, if we do say so ourselves. — Lindsey
02.11.2013
Seating Plan
During New York Fashion Week most designers and PR firms are scrambling through seating chart revisions frantically deciding who deserves the front row and who’s going to be (*resounding sigh*) standing. An article posted in the New York Times recently described the tooth-and-nail politics behind front row seating, along with alternatives to fix this issue. Having experienced NYFW seating charts first-hand, I knew there had to be a better way. I frequently peruse Tech Blogs and came across Social Tables, a start-up that digitizes the seating element into a beautiful and intuitive HTML5 interface. Instead of trying to grapple with the seating chart on an 80x80 inch poster with sticky notes, seating becomes as easy as drag-and-drop.... THIS is what Fashion Week needs! — Mikey
02.07.2013
Gaga for Van Herpen
Dutch designer Iris van Herpen is branching out from haute couture and launching her first ready-to-wear line. Among the 28-year-old's more daring fans are the likes of Bjork and Lady Gaga. Concerning her feelings about the brand's extension, van Herpen comments that "… it’s nice to take the next step and to translate it into something that is reaching out to more people.” The collection is entitled Py-tha-go-rash, inspired by Dutch artist Bruno Burke's "Tree of Pythagoras." With a resume of jaw-dropping pieces, her ready to wear collection is sure to be a knockout. — Mariah
02.06.2013
Channeling the '90s
Sportswear label DKNY has partnered with famed NYC street-wear label Opening Ceremony for a study in pure '90s genius. The throwback collection is now available for purchase and you can expect everything the '90s were good for: puffer jackets, over-sized logos, hoodies and graphic tees. The campaign, shot by Anthony Maule, features Cara Delevingne, Vashtie Kola, Ian Sharp and Kim Ann Foxman. Its simply Bangin'! — Chad
02.05.2013
Once Upon A Time...
Watch out world, H&M is launching its new brand, &Other Stories. Its price point begins where H&M leaves off, and aims to dress the whole woman — from clothes to shoes, bags, jewelry and even a line of makeup created in collaboration with Lisa Butler. According to PR manager Elie Kieft, of utmost importance to the brand's success is its social media presence. In addition to its own site, &Other Stories will explore Twitter, YouTube, Facebook and Tumblr. One thing is for sure, we can't wait to see what they have in store (pun intended). — Mariah
01.29.2013
Splash for Spring
To create and launch her spring campaign, Rebecca Taylor decided to hire a branding firm for the first time. One guess who she opted to work with. We at MODCo are thrilled to be collaborating with such a talent, and on a campaign that really celebrates modern feminity. The campaign was shot by Alexi Lubormirski, and stars Aline Weber. Read more on the collaboration and Taylor's visions for spring at WWD.com. — Mariah
01.28.2013
Farewell to a true Creative Genius
World-renowned interior designer Andree Putman passed away last week at age 87. Putman transcended the boundaries of conventional design, allowing her work to illustrate a timeless, creative, and eclectic intersection of art, fashion, design, and architecture. Karl Lagerfeld described her work as “very French, impeccable, very clean, like herself. She was flawless.” Each design great and small had a personality all its own while reflecting Putman's unique aesthetic. An unforgettable icon, her creative genius will be missed. To read more about her life and work, The New York Times honored her with a thoughtful and thorough obitiuary.
01.24.2013
H&M for H2O
H&M has annouced a three year global partnership with the World Wildlife Fund to pioneer water stewardship and conservation efforts. H&M has numerous facilities located in areas that suffer water scarcity, and they aren’t the only ones. Fashion manufacturing places a huge strain on the planet’s liquid resources, and this partnership represents the industry’s most comprehensive global water strategy to date. Beyond innovating their extensive manufacturing practices, H&M will enlist all 94,000 employees in the effort, with training in water conservation and sustainable practices. The depth of the Swedish retailer’s plan is impressive, and will hopefully inspire other fashion houses to take their sustainability practices up a notch or two. See the H&M website for further details. — Erika
01.21.2013
Obama 2.0
Today President Obama will recite his oath of office in front of a crowd of over 900,000 people, reminding us of the power of the American democracy. With an agenda packed with controversial topics such as gun control, healthcare, immigration and igniting our economy, we wish Obama all the best during his second term. — Mariah
