Sara Rotman, creative director and owner of MODCo Creative, Inc, a New York city based full service branding agency, founded in 1996. Prior to forming MODCo Sara’s professional experience ranged from Sony Music to Saatchi & Saatchi and RDA International where Sara was creative director to VH1 and Broadway Video where she wrote and directed. During this tenure, Sara found her niche in fashion, beauty and entertainment. Often called upon to develop or update brand identities for New York’s uptown set, Sara and her company, MODCo have breathed new life into many brands including Carolina Herrera, Circa, Theory, Nina Ricci, Thompson Hotels and Jane Iredale mineral cosmetics. MODCo’s key to success has been a cross platform approach to branding and an unflagging devotion to serving our client’s needs.

With over 19 years experience in the fashion, beauty and cosmetic industries and numerous industry awards to her credit, Sara has a thorough understanding of the unique sensitivities and issues involved in creating and maintaining a brands image. Having launched such successful brands as Tory Burch, The Bliss Spa, MOOD by Victoria’s Secret, Rescue Beauty and many others, Sara has consistently overcome the challenges of creating and maintaining a brands unique image while translating it to a multitude of applications.