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   	        <title>MODCo Creative</title>
      <link>http://www.modcocreative.com/</link>
      <description>MODCo Creative is a full-service agency specializing in brand development for luxury, apparel and fashion companies. We love what we do.... A Lot.</description>

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				 <title>Reinventing the wheel</title>
				 <link>http://www.modcocreative.com/page/tastybits/id/572</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/15_cover.jpeg"  alt="Reinventing the wheel | cover image" /><p style="margin: 0px 0px 0px 0px; font: 12.0px Helvetica; color: #232323;">The  point in which two completely different aspects of life are combined is  absolute beauty. Artist Wim Delvoye has truly captured something with  his hand-carved vehicle tires. Using Victorian-inspired designs carved  in the rubber of machined tires has created a gorgeous mixture of  elegance and brashness. I love trying to imagine the rest of the vehicle  that belongs to these amazing pieces. &ndash; Andrew</p>]]></description>
				 <pubDate>Mon, 13 Feb 2012 23:56:41 -0500</pubDate>
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				 <title>Ruby Reds</title>
				 <link>http://www.modcocreative.com/page/tastybits/id/570</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/14_cover.jpeg"  alt="Ruby Reds | cover image" /><p>Red lipstick is a universal classic and will never  go out of style, plus, it has the added bonus of looking amazing on everyone. And, generally  speaking, the paler your skin, the bigger the pop. So for all of us  facing these dreary days of February, and being at our  absolute palest, there's no need to apply anything other than your reddest red. It'll be sure to turn some some heads, and add some much-needed  sunshine to these dark gloomy days.</p>]]></description>
				 <pubDate>Wed, 08 Feb 2012 20:19:31 -0500</pubDate>
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				 <title>Model Strength</title>
				 <link>http://www.modcocreative.com/page/tastybits/id/569</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/13_cover.jpeg"  alt="Model Strength | cover image" /><p>In the February issue of Vogue Japan, Karlie Kloss teams up with Hedi Slimane to shoot some gorgeous drapey looks from Lanvin and Givenchy &ndash; among others &ndash; that have me swooning. Slimane never fails to capture black and white so elegantly, but what stands out to me most in the editorial series is the visible strength in Karlie's tiny but powerful frame. Those arms, those legs. Wowzers. For the first time in history, this American model has sent me running to sign up for a membership at the nearest gym. &ndash; Lindsey</p>]]></description>
				 <pubDate>Mon, 06 Feb 2012 17:43:26 -0500</pubDate>
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				 <title>Century 21</title>
				 <link>http://www.modcocreative.com/page/work/id/568</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/7/98_cover.jpg"  alt="Century 21 | cover image" /><p><span>This client came to us with two dilemmas. 1. They were not aware of their position as one of New York&rsquo;s most influential fashion power-players or even convinced they were a legitimate fashion brand. 2. They had a slogan they liked but didn&rsquo;t know how to bring it to life: &ldquo;Fashion Worth Fighting For.&rdquo; Enter MODCo, who developed a heavy-hitting ad campaign that delivered the goods. We called it Fashion Guernica. It dominated the fashion landscape, with prime placement in newspapers and magazines throughout the New York metropolitan area, on all Century 21 trucks carrying those coveted goods, and even an impressive display at JFK. MODCo was instrumental in guiding all existing in-store branding initiatives and new store roll-out projects. In the years that followed, the campaign continued to evolve, packing a punch with each new incarnation.</span></p>]]></description>
				 <pubDate>Tue, 31 Jan 2012 15:06:35 -0500</pubDate>
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				 <title>Lighthouse Beauty</title>
				 <link>http://www.modcocreative.com/page/work/id/567</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/0_cover.jpg"  alt="Lighthouse Beauty | cover image" /><p>MODCo was challenged to create iconic branding and imagery for the launch of three extremely high profile celebrity fragrances: Kim Kardashian, 50 Cent and Khloe + Lamar. Working with the celebrities, our task was to bottle the idealized essence of each of their core brands &ndash; the glamorous Kim Kardashian; the powerful 50 Cent; the unbreakable Khloe and Lamar. Judging by the results, we nailed it (if we do say so ourselves).</p>]]></description>
				 <pubDate>Tue, 31 Jan 2012 12:13:33 -0500</pubDate>
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				 <title>Entertainment</title>
				 <link>http://www.modcocreative.com/page/work/id/566</link>
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				 <pubDate>Tue, 31 Jan 2012 12:10:30 -0500</pubDate>
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				 <title>Carolina Herrera</title>
				 <link>http://www.modcocreative.com/page/work/id/564</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/7/99_cover.jpg"  alt="Carolina Herrera | cover image" /><p>Internationally renowned fashion house Carolina Herrera came to MODCo to lend a fresh perspective to the brand and attract a more youthful customer without alienating the existing customer base.</p>]]></description>
				 <pubDate>Mon, 30 Jan 2012 16:56:55 -0500</pubDate>
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				 <title>Nina Ricci</title>
				 <link>http://www.modcocreative.com/page/work/id/563</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/1_cover.jpg"  alt="Nina Ricci | cover image" /><p>We were given the challenge of breathing new life into a brand with a long history and some tough preconceived notions to overcome. With a limited budget MODCo was challenged with creating a campaign that communicated the brand&rsquo;s unique point of view in over 150 countries worldwide.</p>]]></description>
				 <pubDate>Mon, 30 Jan 2012 16:55:52 -0500</pubDate>
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				 <title>Music</title>
				 <link>http://www.modcocreative.com/page/work/id/562</link>
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				 <pubDate>Mon, 30 Jan 2012 16:55:17 -0500</pubDate>
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				 <title>Victoria&#039;s Secret</title>
				 <link>http://www.modcocreative.com/page/work/id/561</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/2_cover.jpg"  alt="Victoria&#039;s Secret | cover image" /><p>When launching their first fragrance and body line in over 5 years, who doyou think Victoria&rsquo;s Secret turned to? That&rsquo;s right, your old friends at MODCo.We were given the task of developing the product line from beginning to end&ndash; working alongside the good folks at Victoria&rsquo;s Secret, we came up with theconcept, the name, the story for each fragrance and all the packaging for aline that features over 250 products. Sassy.</p>]]></description>
				 <pubDate>Mon, 30 Jan 2012 16:54:48 -0500</pubDate>
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				 <title>Theory</title>
				 <link>http://www.modcocreative.com/page/work/id/559</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/3_cover.jpg"  alt="Theory | cover image" /><p>Theory had a cult following and great taste but limited experience in advertising. MODCo was tasked with reigning in disjointed branding elements and creating a cohesive branding system that was easily accessible on a global scale.</p>]]></description>
				 <pubDate>Mon, 30 Jan 2012 16:54:14 -0500</pubDate>
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				 <title>Loquita</title>
				 <link>http://www.modcocreative.com/page/work/id/558</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/8/4_cover.jpg"  alt="Loquita | cover image" /><p>After years of putting together campaigns and launching brands for clients, we finally wondered, &ldquo;Hey, why not see what we can come up with when left to our own devices?&rdquo; I mean, we do pretty snazzy logo design, our textiles have helped define some fairly successful brands and, well, it turns out we&rsquo;re pretty good marketers too. Why not show the world what we can do when we are set truly free? Oh, and did I mention we&rsquo;re huge collectors of vintage scarves? Well we are, and that seemed like a natural place to start. So, hello world! Welcome to LOQUITA &mdash; a brand for us, by us and about us. Why? Because we can.</p>]]></description>
				 <pubDate>Mon, 30 Jan 2012 16:53:21 -0500</pubDate>
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				 <title>Head over heels</title>
				 <link>http://www.modcocreative.com/page/tastybits/id/557</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/7/23_cover.jpg"  alt="Head over heels | cover image" /><p>Ever since the royal wedding we&rsquo;ve been gaga for fantastic headpieces, so imagine my delight when I came across Heather Huey&rsquo;s couture designs. Her pieces range from gorgeous wide-brimmed classic styles to whimsical takes on mouse and fox ears, to fanciful cage-like creations. Huey studied architecture at Fordham before her millinery training at FIT, and her incredible woven, braided, and cocoon-like designs display a penchant for architectural shapes. Hop over to her website and you will be mesmerized by gravity-defying ornaments for the head and body. And, for all your fancier-than-fedora needs, you can find Heather Huey&rsquo;s headwear at six stores in New York and Alan Journo in Milan. <a href="http://www.heatherhuey.com/main.html" target="_blank">Click here to browse her collections online.</a></p>]]></description>
				 <pubDate>Mon, 30 Jan 2012 09:23:51 -0500</pubDate>
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				 <title>Crack Fashion</title>
				 <link>http://www.modcocreative.com/page/tastybits/id/556</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/7/22_cover.jpg"  alt="Crack Fashion | cover image" /><p>My girlfriends and I call Jessie James a fashion crack den &ndash; It always seems to suck you in and no matter how much you tell yourself you're just going to look, the inevitable occurs and you emerge with bags in hand, feeling a little high. The carefully curated shop offers a mix of brands and caters to all personality types, from sweet cardigans to distressed leather pants. No matter what I need (or don't need) or who I want to be that night, I always seem to find the perfect fit. <a href="http://www.shopjessiejames.com/" target="_blank">Click here to check it out for yourself.</a> &ndash; Kate</p>]]></description>
				 <pubDate>Mon, 30 Jan 2012 07:36:29 -0500</pubDate>
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				 <title>Retail</title>
				 <link>http://www.modcocreative.com/page/work/id/551</link>
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				 <pubDate>Sun, 29 Jan 2012 06:27:10 -0500</pubDate>
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				 <title>Fashion</title>
				 <link>http://www.modcocreative.com/page/work/id/550</link>
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				 <pubDate>Sun, 29 Jan 2012 06:26:56 -0500</pubDate>
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				 <title>Brand Extension</title>
				 <link>http://www.modcocreative.com/page/work/id/549</link>
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				 <description><![CDATA[<p>Moving into new segments &amp; categories or extending through licensing partners are critical decisions for the life of a brand. To grow while preserving brand integrity requires expert stewardship. As trusted brand stewards we have successfully protected, translated and expanded some of the world's leading brands to new markets, partners and audiences.</p>]]></description>
				 <pubDate>Sun, 29 Jan 2012 06:25:40 -0500</pubDate>
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				 <title>Brand Creation</title>
				 <link>http://www.modcocreative.com/page/work/id/548</link>
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				 <description><![CDATA[<p>Creating brands is in our blood. &nbsp;Our experience as creatives, as business people &amp; as technology leaders has taught us that brand is the foundation of longevity - that a strong brand is more than a logo - strong brands make strong businesses.</p>]]></description>
				 <pubDate>Sun, 29 Jan 2012 06:24:51 -0500</pubDate>
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				 <title>Brand Repositioning</title>
				 <link>http://www.modcocreative.com/page/work/id/547</link>
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				 <description><![CDATA[<p>Often during a brand's life there comes a turning point -&nbsp; a pont of reinvention, because we understand reinvention, and the risks and rewards of suck change we have fearlessly, succesfully and lovingly re-poured the foundations for our clients providing renewed strength, stability and long term success.</p>]]></description>
				 <pubDate>Sun, 29 Jan 2012 06:24:10 -0500</pubDate>
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				 <title>The Tumblr Games</title>
				 <link>http://www.modcocreative.com/page/tastybits/id/546</link>
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				 <description><![CDATA[<img src="http://www.modcocreative.com/media/modco2/7/21_cover.png"  alt="The Tumblr Games | cover image" /><p>Like tons of others I got totally sucked into The Hunger Games series and ended up reading all three books in a couple of days, but what I'm looking forward to even more than seeing the saga play out on the big screen is seeing the ostentatious fashions come to life. The Capitol Couture Tumblr now live-chronicles some of the fantastical fashion inspiration in the film and it's done perfectly in character &ndash;bringing both literary and fashion fantasy to life; in the cheekiest way. <a href="http://capitolcouture.pn/" target="_blank">Click here to check it out!</a> &ndash; Kate</p>]]></description>
				 <pubDate>Thu, 26 Jan 2012 16:15:07 -0500</pubDate>
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